Health and Wellness Can Be Award Winning

Health and Wellness Can Be Award Winning

Cone Health advertising campaigns earn 6 awards.

 

Greensboro— Two Cone Health advertising campaigns – “Talk to Your Doctor” and the “Sagewell Health & Fitness” launch — brought home six awards at the 40th Annual Healthcare Advertising Awards. Mythic, Cone Health’s agency of record, led development and execution of the campaigns. 

Prevention and health and wellness are major priorities at Cone Health. So, encouraging consumers to build a relationship with their primary care provider and the launch of health and wellness under the Sagewell banner were crucial. Man playing a trombone. 

“It is vital that our messages stand out from the clutter and resonate with people in a way that leads them to take action,” says John O’Connor, director, Cone Health Advertising and Brand. “With creative campaigns developed by Mythic in collaboration with the Cone Health team, we were able to do that. These campaigns prompted consumers to connect with a primary care provider, sign up for a class or join the fitness center at Sagewell Health & Fitness. And that is what we are most proud of.”

This year, more than 4,300 entries, including international ones, were submitted for the Healthcare Advertising Awards, which is the largest health care awards competition. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.