Where is all your health data going? The Google and Fitbit scandal explained

Where is all your health data going? The Google and Fitbit scandal explained

On August 31, 2023, Fitbit and Google came under fire (again) for how the tech giant has been treating its users’ potentially sensitive health data. 

The best Fitbits are terrific devices that monitor heart rate, sleep, calories burned, workouts, menstrual cycle patterns, and more. But for a long time, concerns have been raised about how this data is being used, especially whether it’s being used to complement Google’s massive data-driven targeted advertising operation.